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Re-imagine the appearance of our automated solution for paper manufacturing. The current design lacks a contemporary aesthetic and does not reflect the advanced technology it encompasses.
Client
Haber
Role
Industrial Designer
Year
2021
Before
Concept Vision
After
Challenge
"We are seeking a visually appealing and functional redesign of Elixa that aligns with the modern industrial environment and conveys a sense of cutting-edge technology"
Approach
Started by understanding the size and proportion limitations of the unit.
We then studied and internalized the visual brand language of Haber.
From there we explored a wide range of potential design concepts that we reviewed with the client. They evaluated each concept based on material selection, timelines and manufacturing processes and selected the winning concept.
Volume optimization
Reducing areas of bulk and balancing proportions for utility and aesthetic
Moodboard and trends
Identifying current trending forms, details and textures
Interpretation of sturdiness using robust design.
Interpretation of modernism through the use of contemporary designs.
Interpretation of premium through the use of minimalism.
Form Framework
Identifying current brand language and visualizing the projected form of an advanced Industrial device
Sub-dued
Architectural
Elixa
Expressive
Organic
Ideation
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